Vice President of Commercial Industrial Sales

Our client is an industry leader in access solutions for the Industrial equipment and commercial / industrial construction services industry across North America.

Objective:

The Vice President of Sales will play a pivotal role in shaping and executing the sales strategies for the company’s Industrial equipment and commercial / industrial construction industry. This senior leadership position requires a dynamic, results-driven individual with a proven track record of building high-performing sales teams, developing marketing strategies, and driving business growth within Industrial equipment and-or commercial / industrial construction sectors. The VP will oversee the sales departments, manage key client relationships, and work closely with executive leadership to ensure the company’s services are positioned effectively in the marketplace. This position is responsible for handling personnel and financial information and must ensure its confidentiality.

This position requires overnight travel throughout the year as necessary. Travel percentage may fluctuate based on client and business needs.

Key Responsibilities

Sales Leadership & Strategy:

• Build a strong and dynamic sales team that aligns with the company’s best-in-class market approach and reputation.
• Create and implement comprehensive sales strategies to achieve revenue and growth targets. Focus on new business development, expanding existing client relationships, and identifying new market opportunities.
• Lead, mentor, and manage the sales and estimating teams, ensuring they meet performance goals. Provide training and support to enhance their skills and effectiveness.
• Cultivate relationships with key clients, stakeholders, and partners. Act as the senior point of contact for top-tier accounts, overseeing contract negotiations and project development discussions.
• Develop accurate sales forecasts and reports, analyzing trends and adjusting strategies to meet changing market demands.
• Continuously analyze industry trends, competitive landscape, and client needs to adapt sales strategies and maintain a competitive edge in the marketplace.

Financial & Budget Management:

• Manage the sales budgets, ensuring cost-effectiveness and proper allocation of resources to achieve maximum return on investment.
• Monitor and report on revenue performance relative to targets, identifying potential risks and opportunities for improvement.

Business development Strategy & Execution:

• Enhance the company’s brand, ensuring consistency across all marketing materials and communications.
• Work with Marketing on targeted marketing campaigns, including digital marketing, content creation, trade shows, and industry events, to drive awareness and generate leads.
• Use market research and customer feedback to identify new business opportunities, refine service offerings, and position the company’s services more effectively.
• Develop and implement lead generation programs to build a pipeline of qualified opportunities. Work closely with the sales team to convert leads into long-term contracts.

Cross-Functional Collaboration:

• Work closely with marketing, project management, operations, and engineering teams to ensure alignment between sales efforts and project delivery capabilities.
• Report to the CCO and collaborate with other senior leaders to support business objectives, including growth, profitability, and market positioning.

Other:

• This position requires intermittent availability during weekends, evenings, and early mornings for emergency projects. This does not restrict the use of their time off from work and will only be required to report to work when emergency jobs are prevalent.

Qualifications for Entry:

• Bachelor’s degree in Business Administration, Construction Management, Engineering, or a related field. Industrial equipment and-or commercial / industrial construction industry experience preferred, particularly in equipment sales.
• 10+ years of experience in sales, or business development within the industrial equipment and- or industrial / commercial construction or related sectors. At least 5 years in a leadership role.
• Demonstrated track record of growing sales, leading high-performing teams, and achieving business development targets in the Industrial equipment and-or commercial / industrial construction industry.
• Preferred knowledge and understanding of the power generation services industry, including trends, challenges, and key players.
• Strong leadership, mentoring, and team management skills, with a focus on fostering collaboration, accountability, and high performance.
• Excellent verbal and written communication skills, with the ability to present complex concepts clearly to both internal and external stakeholders.
• Strong analytical and problem-solving skills, with the ability to assess market conditions, financial reports, and sales performance metrics.
• Familiarity with CRM software, marketing automation tools, and analytics platforms.
• Ability to develop long-term strategies aligned with organizational goals and market trends.
• Customer-centric mindset with a focus on delivering value and exceeding client expectations.
• Strong negotiation skills, with the ability to close high-value contracts.
• Ability to adjust strategies and tactics quickly in a dynamic and competitive environment.
• Highly motivated by achieving targets and driving business outcome.
• Proficiency in Microsoft O365, Teams, and related communication software.
• Ability to exercise diplomacy, judgement, and discretion, particularly related to sensitive or confidential information.

• Must possess a demonstrated attention to detail and ability to lead directly and through influence.